I. 🍃Introduction
- Definition of price elasticity of demand (PED)
- Importance of PED for pricing strategy

II. Elastic Demand
- Definition of elastic demand
- Effects of a change in price on quantity demanded
- Use of PED for pricing strategy
- Example of a taxi firm with elastic demand

III. Inelastic Demand
- Definition of inelastic demand
- Effects of a change in price on quantity demanded
- Use of PED for pricing strategy
- Example of a taxi firm with inelastic demand

IV. Factors Affecting PED
- Availability of substitutes
- Market power
- Income level
- Time horizon

V. 👉Conclusion
- Importance of understanding PED for pricing strategy
- Potential benefits for a taxi firm
- Future research directions.