I. 🍃Introduction
- Brief explanation of the topic
- Thesis statement

II. Reasons why increasing sales revenue/income will be beneficial
- Increase profits
- Reinvest in R&D
- Employ more labour
- Make new and better quality products
- Economies of scale

III. Explanation of how revenue may increase if PED is elastic
- Definition of PED
- Elastic demand and its effect on revenue

IV. Reasons why increasing sales revenue/income may not be beneficial
- Lower price and profit
- Sales of other products may decrease
- Higher costs of production
- Diseconomies of scale

V. 👉Conclusion
- Summary of the main points
- Restate thesis statement
- Final thoughts and recommendations.