Competitive markets are characterized by a large number of buyers and sellers, homogeneous products, and ease of entry and exit. In a competitive market, no individual firm has the power to influence market prices. Firms are price takers, meaning they accept the prevailing market price and adjust their production and sales accordingly. Competitive markets promote efficiency and allocative effectiveness as firms strive to minimize costs and maximize output. Competition drives innovation, encourages firms to offer better quality products and services, and benefits consumers through lower prices. In competitive markets, firms are motivated to continuously improve their operations, invest in research and development, and differentiate their offerings. However, competitive markets can also face challenges such as market failures, information asymmetry, and externalities that may require government intervention to ensure fair competition and protect consumer interests. Understanding competitive markets and their dynamics is crucial for firms to develop competitive strategies, assess market opportunities, and make informed business decisions.