impact of product portfolio analysis on marketing decisions

1. Product portfolio analysis helps businesses identify their most profitable products and allocate resources accordingly.
2. It allows businesses to identify gaps in their product offerings and develop new products to fill those gaps.
3. Product portfolio analysis helps businesses understand which products are most popular with their target market and adjust their marketing strategies accordingly.
4. It can help businesses identify which products are underperforming and make decisions about whether to discontinue or revamp them.
5. Product portfolio analysis can help businesses identify opportunities for cross-selling and upselling to existing customers.
6. It can help businesses identify which products are most profitable and prioritize their marketing efforts accordingly.
7. Product portfolio analysis can help businesses identify which products are most vulnerable to competition and develop strategies to protect their market share.
8. It can help businesses identify which products are most likely to appeal to new customer segments and develop targeted marketing campaigns.
9. Product portfolio analysis can help businesses identify which products are most aligned with their overall business strategy and focus their resources accordingly.
10. It can help businesses make informed decisions about mergers and acquisitions by identifying potential synergies between product portfolios.