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AQA/Cambridge
Exam Board
A Level/ AS Level/ GCSE
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251
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Research Methods
Data Analysis: Measures of central tendency, measures of spread, mean, median, mode, range, bar charts, histograms, scatter graphs, standard deviation, normal distribution
Social Approach
Procedure: A male victim was staged to collapse on a New York City subway train.
The researchers varied the victim's race (black or white) and the presence of a model helper.
They observed the responses of passengers.
Sample: 4450 passengers.
Sampling Technique: Not specified.
Research Method: Field experiment.
Controls: Not specified.
Ethical Issues: The study involved deception, as passengers were not informed about the true nature of the study.
Results: The study found that the victim's race did not significantly influence helping behavior.
The presence of a model helper significantly increased the likelihood of helping.
The study also found that the longer the victim lay on the floor, the less likely passengers were to help.