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Psychology Notes

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AQA/Cambridge

Exam Board

A Level/ AS Level/ GCSE

Levels

251

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Research Methods

Data Analysis: Measures of central tendency, measures of spread, mean, median, mode, range, bar charts, histograms, scatter graphs, standard deviation, normal distribution

Social Approach

Procedure: A male victim was staged to collapse on a New York City subway train.

Social Approach

The researchers varied the victim's race (black or white) and the presence of a model helper.

Social Approach

They observed the responses of passengers.

Social Approach

Sample: 4450 passengers.

Social Approach

Sampling Technique: Not specified.

Social Approach

Research Method: Field experiment.

Social Approach

Controls: Not specified.

Social Approach

Ethical Issues: The study involved deception, as passengers were not informed about the true nature of the study.

Social Approach

Results: The study found that the victim's race did not significantly influence helping behavior.

Social Approach

The presence of a model helper significantly increased the likelihood of helping.

Social Approach

The study also found that the longer the victim lay on the floor, the less likely passengers were to help.

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