Marketing strategy

Marketing strategy contributes to business success by defining how a company positions itself in the market, identifies and targets customers, creates valuepropositions, communicates and promotes its products or services, and builds strong customer relationships. An effective marketing strategy aligns business objectives with customer needs, differentiates the business from competitors, guides resource allocation, supports product development and pricing decisions, and drives revenue generation. It helps businesses achieve sustainable competitive advantage and long-term success in the marketplace.