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Promotion methods

What are the goals of advertising promotion?

The goals of advertising promotion are to create awareness, generate interest, stimulate demand, and ultimately persuade customers to take action. Advertising aims to reach the target audience and communicate key messages about the product or service. The specific goals may vary depending on the marketing objectives, but common goals include: 1) Building brand awareness by making customers familiar with the brand and its offerings. 2) Educating customers about the features, benefits, and value proposition of the product or service. 3) Creating a favorable brand image and establishing a positive perception in the minds of customers. 4) Differentiating the brand from competitors by highlighting unique selling points or competitive advantages. 5) Encouraging customer engagement, interaction, or response, such as visiting a store, making a purchase, or contacting the business. 6) Increasing sales and revenue by stimulating demand and generating leads or conversions. By aligning advertising promotion with specific goals, businesses canmaximize its impact and achieve desired outcomes.

How does sales promotion stimulate immediate sales?

Sales promotion stimulates immediate sales by offering short-term incentives such as discounts, coupons, contests, or limited-time offers to encourage customers to make a purchase or take advantage of a special deal.

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