Sampling

Sampling is important in market research as it allows businesses to collect data from a subset of the target population rather than surveying the entire population. Sampling helps businesses save time, resources, and costs by surveying a smaller representative group instead of trying to reach and collect data from every individual. Sampling ensures that the collected data accurately represents the larger population, enabling businesses to make valid inferences and draw conclusions. It reduces the burden of data collection, making market research more manageable and feasible. Proper sampling techniques help mitigate bias and increase the reliability and generalizability of research findings, allowing businesses to make informed decisions based on a representative sample of the target market.