The changing role of Information Technology (IT) and Artificial Intelligence (AI) in marketing
How is technology transforming marketing practices?
Technology is transforming marketing practices by enabling digital marketing channels, such as social media, search engine optimization, content marketing, email marketing, and online advertising. It facilitates data analytics for better customer insights and targeting, personalization of marketing messages, automation of marketing processes, customer relationship management, and real-time tracking of marketing performance. Technology enhances the reach, efficiency, and effectiveness of marketing efforts.
How can AI enhance customer segmentation in marketing?
AI can enhance customer segmentation in marketing by analyzing large volumes of data to identify patterns and characteristics for more precise targeting.