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The key elements of business plans
What information should be included in the executive summary of a business plan?
The executive summary of a business plan should include a concise overview of the business, its products or services, target market, competitive advantage, financial projections, and key highlights from each section of the plan.
How should market research be incorporated into a business plan?
Market research helps identifycustomer needs and preferences, assess market demand, analyze competition, and make informed decisions about product development, pricing, promotion, and distribution strategies. It should be incorporated into the market analysis section of a business plan to provide a foundation for strategic decision-making.
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