The marketing mix

The marketing mix refers to a set of controllable marketing tools or tactics that businesses use to effectively market and promote their products or services. It consists of four key elements, often referred to as the "Four Ps" of marketing: product, price, place, and promotion. The marketing mix represents the strategic combination and management of these elements to create a desired marketing offering and deliver value to target customers. Businesses analyze and optimize each element of the marketing mix to achieve marketing objectives, satisfy customer needs, and gain a competitive advantage in the market.