The objectives and usefulness of different promotion methods

Advertising plays a crucial role in promoting brand awareness and image. It helps businesses create visibility and familiarity with their brand among the target audience. Through advertising, businesses can showcase their brand identity, values, and unique selling proposition. By consistently presenting their brand message through different advertising channels, businesses can reinforce their brand in the minds of consumers. Advertising also allows businesses to shape and enhance their brand image by associating their products or services with certain qualities, lifestyles, or emotions. Through compelling visuals, persuasive storytelling, and effective messaging, advertising helps businesses establish a positive perception and emotional connection with customers. By consistently and strategically implementing advertising campaigns, businesses can build brand awareness, shape brand image, and influence customer perceptions.