Features of mass and niche markets

Advantages and disadvantages of mass and niche marketing

Morale and welfare

Relationship between HRM, employee morale, and welfare including worklife balance

Impact of workplace diversity and equality on a business

Motivation Motivation as a tool of management and leadership

Need to motivate employees to achieve business objectives

Motivation methods in practice

Financial motivators: timebased pay, salary, piece rates, commission, bonuses, profit sharing, performancerelated pay, fringe benefits

Nonfinancial motivators: training, promotion opportunities, development, status, job redesign, team working, empowerment, participation, job enrichment

Employee participation in management and business control

Motivation theories