Challenges of transitioning between methods

Outsourcing

Impact of outsourcing on a business

Place (channels of distribution)

Objectives and usefulness of different distribution channels

Digital and physical distribution

Pricing methods

Objectives and usefulness of different pricing methods: competitive, penetration, skimming, price discrimination, dynamic, costbased, and psychological

Primary research and secondary research

Benefits and limitations of capital intensive operations

Benefits and limitations of labour intensive operations

Consumer and industrial marketing