Classification of products

Differences in marketing approaches for consumer products (BC) and industrial products (BB)

Costs Cost Information

Need for accurate cost information

Types of costs: fixed, variable, direct, and indirect

Customer relationship marketing (CRM)

Aims of CRM

Costs and benefits of CRM

Demand and supply

Factors influencing product demand and supply

Interactions between demand, supply, and price

Efficiency, Effectiveness, Productivity, and Sustainability