Measurements of business size

Appropriateness of different methods for measuring business size

Sources of Finance Business Ownership and Sources of Finance

Relationship between business ownership form and financing availability

Stakeholders in a business Business stakeholders

Individuals or groups with an interest in business activities

Internal and external stakeholders

Roles, rights, and responsibilities of stakeholders

The marketing mix Elements of the marketing mix (the Ps)

The Ps: Product, Price, Promotion, Place (distribution channels)

Enterprise The nature of business activity

Purpose of business activity