Analysis of quantitative and qualitative data

Interpretation of information presented in tables, charts, and graphs

Market segmentation

Market segmentation methods: geographic, demographic, and psychographic

Advantages and disadvantages of market segmentation

Marketing (AS Level)

Markets

Market differences: consumer and industrial markets, local, national, and international markets

Product orientation vs. customer (market) orientation

Measurement of market share and market growth

Implications of changes in market share and market growth

Mass marketing and niche marketing