Nature and definition of merit goods: under-consumption as a result of imperfect information in the market - Explaining merit goods as goods with positive externalities and under-consumption due to incomplete information.
Nature and definition of demerit goods: over-consumption as a result of imperfect information in the market - Defining demerit goods as goods with negative externalities and over-consumption due to incomplete information.
Distinction between the shift in the demand or supply curve and the movement along these curves - Differentiating between shifts in curves and movements along curves.
Definition of price elasticity, income elasticity and cross elasticity of demand (PED, YED, XED) - Defining the concepts of price elasticity of demand, income elasticity of demand, and cross elasticity of demand.
Formulae for and calculation of price elasticity, income elasticity and cross elasticity of demand - Presenting formulae and calculating PED, YED, and XED.