How do attention and perception affect our understanding of the world?

How does schema theory explain the way we process information?

How reliable are eyewitness testimonies? Discuss with reference to research studies.

Outline the multi-store model of memory.

Describe the impact of brand loyalty on consumer behavior.

Describe the role of emotions in consumer decision making.

Discuss the psychological theories behind impulse buying.

Discuss the role of advertising in shaping consumer behavior.