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Explain one strength and one limitation of using this sampling method in this study.

AQA

A Level

Research Methods

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Volunteer Sampling: Strengths and Limitations in a Sleep Study

Volunteer sampling, also known as self-selecting sampling, is a method where participants choose to take part in a study themselves, typically responding to an advert or invitation. While this method offers certain advantages in terms of participant willingness and researcher effort, it also presents limitations in terms of sample bias and generalisability. This essay will explore these strengths and limitations in the context of a study investigating daily sleep patterns.

Strengths of Volunteer Sampling

One notable strength of using volunteer sampling in a study on daily sleep patterns is the high likelihood of participant engagement and data quality. Students who willingly volunteer to participate are likely interested in the topic and therefore more motivated to diligently complete the daily sleep questionnaire. This proactive engagement can lead to more accurate and complete data, ultimately enhancing the reliability of the findings.

Furthermore, volunteer sampling requires minimal effort and time investment from the researcher. Simply placing posters or online advertisements at the university allows interested students to self-select into the study. This streamlined approach frees up the researcher to focus on other aspects of the study, such as data analysis or refining research questions.

Limitations of Volunteer Sampling

Despite its convenience, volunteer sampling suffers from a significant limitation: sample bias. Limiting recruitment to psychology students at one particular university creates a sample that is not representative of the wider population. These students share similar age, academic backgrounds, and potentially sleep patterns influenced by university life, which may not reflect the sleep habits of other age groups or individuals in different social contexts. This limits the generalisability of the findings to a broader population.

Adding to the bias concern, volunteers might possess specific traits that differentiate them from non-volunteers. For instance, extroverted individuals, those with a particular interest in sleep, or those seeking course credits might be more inclined to volunteer. This self-selection process can skew the sample, potentially leading to findings that reflect the specific characteristics of the volunteer group rather than a true representation of the population's sleep patterns.

Conclusion

While volunteer sampling offers advantages in terms of participant willingness and researcher convenience, its susceptibility to sample bias is a significant drawback. In the context of a sleep study, the potential for skewed results based on the specific characteristics of student volunteers limits the generalisability of the findings. To mitigate these limitations, researchers should employ strategies to broaden recruitment beyond a single university and consider the potential impact of volunteer characteristics on their results.

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