Evaluate what psychologists have discovered about packaging, positioning and placement of the product (gift-wrapping, product colour and associative learning, attention and shelf position), including a discussion of self-reports.
Describe what psychologists have discovered about choice heuristics in consumer decision-making (availability/ representativeness, anchoring and purchase quantity decisions, pre-cognitive decisions).
Evaluate what psychologists have discovered about choice heuristics in consumer decision-making (availability/ representativeness, anchoring and purchase quantity decisions, pre-cognitive decisions), including a discussion of ecological validity.