Results: Participants who received the false memory suggestion were more likely to report liking asparagus than the control group.

Conclusion: The study demonstrates that it is possible to implant false memories in adults.

Strengths: The study used a controlled experiment, allowing researchers to manipulate the independent variable (false memory suggestion) and measure the effect on the dependent variable (food preferences).

The study involved a relatively large sample size, increasing the generalizability of the findings.

Weaknesses: The study used a specific memory (enjoying eating asparagus), which may not be generalizable to other types of memories.

The study's findings may be limited to the specific age group of participants.

Conditioning helps to explain changes in behavior.

Social learning helps to explain changes in behavior.

Bandura et al. (1961): Aggression

Saavedra and Silverman (2002): Button Phobia

Pepperberg (1987): Parrot Learning

Psychology Investigated: Social learning theory.