Explores factors contributing to individual conformity to social expectations, including sanctions, social pressure, self-interest, and social exchange.
Explains deviance and non-conformity through concepts like subcultures, under-socialisation, marginalisation, cultural deprivation, and social resistance.
Examines how social class, gender, ethnicity, and age identities are potentially changing due to globalisation, increased choice, and the creation of new/hybrid identities.
Focuses on research design and the evaluation of different research methods, including the debate about whether sociology can or should be based on the natural sciences.