Evaluate what psychologists have discovered about communication and advertising models (changing attitudes and models of communication, AIDA model, hierarchy of effects model), including a discussion of reductionism versus holism.
‘Psychometric measures used to assess anxiety disorders, such as the Generalised Anxiety Disorder assessment (GAD-7), provide therapists with no useful information.
‘If playing one type of music at one open air market stall increases the amount of money spent, this finding can be generalised to all open air market stalls.